Integrated Advertising is a simple concept and is just as it sounds. Integrating all channels of advertising to ensure that all forms of communications and messages are carefully linked together. All your advertising campaigns work better if they work together in harmony, rather than in isolation. Their sum is greater than their parts – providing they speak consistently with the same message all the time, every time.
The world is changing on a daily basis, and with so many new media options popping up every day, maximizing your investment has never been more critical or difficult. That’s where an advertising/marketing agency like ANKR comes in.
Integrated Advertising is a combination of many media resources like, TV, radio, print, search, display, social, mobile and others. Leveraging these resources to create a complete experience for the consumer requires an integrated approach. An advertising agency like ANKR, that understands an integrated approach, helps businesses navigate the rapidly changing advertising world to establish connections with their consumers, develop brand recognition and ultimately drive sales!