Website Design & Development has come a long way since the birth of the World Wide Web. Before the internet was available to the public, government agencies, research, and educational institutions were the only ones who had access. They would make information available to each other via text-only websites, there was no design or serious development involved. Today there are countless ways to design or develop a website, it all boils down to what fits for your business or brand, but more importantly what is going to work the best for the end-user.
Regardless if your website is for a personal blog, a small business, or an eCommerce storefront, it should be unique, user-friendly and speak to your target audience. One of the biggest problems we see in our industry is people looking for “cheap websites”. Before you say anything, let us explain…
More often than not, a cheap website is going to produce cheap results, and you’re going to end up spending more money in the long run. There’s a good saying out there that says; “A good website can be cheap marketing. A cheap website is expensive marketing.” We work with businesses and brands of all sizes, from startups to large corporations, and their respective budgets.
We are huge advocates for pushing the envelope creatively, innovating and thinking outside the box. In fact, we welcome the challenge, and will jump at the chance to do something different. But let us get straight to the point. Your website is not for you. Yes, you read that correctly.
Think about it, why are you creating a website in the first place? To present information to other people, right? It doesn’t matter if you’re an artist, photographer, fortune 100 company, small business or blogger, your website has a job to do, and that job is to serve the end-user. Just because you think it’s cool to have a rock n’ roll jam play as soon as your page loads, doesn’t mean the person visiting your site is going to think the same thing.
Of course, your website needs to fit you, mirror your brand, your company culture, and help tell your story. But first and foremost, it must attract your target audience, and be user-friendly, or you will not be able to keep anyone on your website. Contact us to discuss your website project today.