These days just about everyone is connected digitally one way or another, and each year people are spending more time online. While offline marketing is still effective, people have changed the way they shop and communicate, making online purchases and checking reviews of businesses and brands in search and social media.
Marketing is about connecting with your target audience at the right place at the right time, with the right message. Today, that means that you need to meet them where they are — online.
Regardless if you’re a new business with no presence at all, or an existing business with some presence already established, our digital marketing team always starts with research into your online presence before we strategize on a digital campaign to fit your needs. We not only want to know where your business is currently positioned, but we’ll also run competitor analysis to see where weak points are at, giving you a “leg-up” on your competition.
During our initial research and competitor analysis, we’ll get to know your audience better and what makes them tick. How do the majority of your visitors currently get to your site? What type of devices are they using to reach your site? Once they reach your site, are they just “window shopping” or are they ready to make a purchase? These are just a few of the questions we want answers to before we start developing your digital campaign.
After our initial research we will dive right into developing a custom tailored digital marketing solution. Our team uses a variety of integrated tactics to reach, and engage your target audience: SEO (Search Engine Optimization), SEM (Search Engine Marketing), Paid Advertising, Content Marketing, Email Marketing, Social Media and much more.
Every digital marketing campaign should include SEO. SEO is the process of optimizing your website to “rank” higher in search engine results pages, or SERPs. Everyone wants to be “on top of page one on Google”, we’ve been getting that same statement since, well, the beginning of Google. Increasing your rankings and getting to the top of Google search results, increase the amount of organic traffic to your website. Organic traffic is not only free, but also rated better quality traffic, and more likely to convert to a customer.
SEM used to be just another umbrella term in our industry for SEO & PPC. However, SEM, or Search Marketing, as some refer to it, describes efforts of Paid Search Advertising – buying traffic through paid search or display listings. The difference in SEM vs. PPC (Pay-Per-Click) is simple, SEM covers all paid search marketing efforts, such as PPC ads, banner ads, third-party site advertising, etc. PPC is strictly advertising on a Pay-Per-Click platform.
PPC is the process of driving traffic to your website by paying an advertising publishers every time your ad is clicked. The most common PPC platform is Google AdWords.
Digital marketing relies a lot on content marketing. Content marketing is creating and promoting content assets in order to generate brand awareness, encourage traffic growth, lead generation, and conversion of prospects to customers.
A lot of the times people get confused between digital marketing and inbound marketing. Inbound marketing refers to the funnel approach to attract, convert, close and follow-up using online content.
Dedicated landing pages are almost always standalone pages that are not formatted with a main navigation menu like the rest of your website. These pages will display only the information relevant to the ad created, and only link to a purchase, registration sign-up, or contact form for the main purpose of funneling the visitor where you want them to go, or the action you want them to take in your sales funnel.
This is a type of performance based marketing where we will provide a commission to promote our clients products or services. This is a growing trend, but it’s a touchy subject with us – contact us to ask why.
This is a fairly new tactic that refers to content-led advertising, featured alongside other non-paid content. For example, the ads you see while your watching your friends Snapchat or Instagram stories. Native advertising is becoming increasingly popular, and rightfully so. Using this tactic, you can place advertising into areas where you can smoothly reach your audience with appealing videos and other content assets.
Marketing automation is a great tool for marketers and business owners alike. Marketing automation refers to software that automates marketing actions for you, streamlining efforts and delivering a consistent message faster.
Email marketing is an old, but still very effective online marketing tactic. Email marketing is used to promote content, products and services, discounts and events, as well as directing people directly to the business’ website.
Online PR is exactly what it sounds like. It’s much like traditional PR, but in the online realm. Using press-releases, to earn online coverage with digital publications, blogs and other content-based websites.