Perceived emotional image as a whole.
Visual aspects that form part of the overall brand.
Identifies a business in it's simplest form via the use of a mark, icon or emblem.
A logo is not your brand or your identity. Logo design, identity design, and branding are all different elements, that form a complete perceived image of a business or product. Tell a story with complete brand identity, not just a cool looking logo.
What is a brand? The perceived emotional image as a whole.
What is identity? The visual aspects that form part of the overall brand.
What is a logo? A logo identifies a business in its simplest form via the use of a mark, icon or emblem.
Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of all of these elements that identify products or services of a company. Today a brand is a bit more complex, but even more important in today’s world of marketing and advertising.
It’s the perception that a consumer has when they think or hear of your company name, service, or product. “Brand” or “Branding”, is a moving target that evolves with the behavior of consumers — think of it as a mental picture that the consumer will have when they think of your company, service, or product. That mental picture is influenced by the elements that surround your brand.
Branding is not only about getting your target audience to select you over the competition, but about getting those prospects to see you as the sole provider of a solution to their problem, need, or want.